Mit ‘sustainability’ getaggte Beiträge

Let it bee …

Veröffentlicht: April 11, 2012 von Ms. Wednesday Luise in Social Entrepreneurs, Start Ups
Schlagwörter:, ,

After our mind has been struck and exposed to a novel concept, we often start spotting its materializations everywhere in the environment that surrounds us.

Situations in which that occurs can be various, it feels like anything may pop up suddenly anywhere. Staring through the window while on the bus, walking down the street or shopping for food at your local supermarket. In the latter of such situations I got to know Innocent.

Who’s innocent you will ask ? Well, the usual reply would say “no one is”. But some of us try to be. Even a business may try … and kind of succeed.

Innocent Drinks was born in a music festival in London, where founders (and Cambridge graduates) Richard Reed, Adam Balon and Jon Wright sold for the first time the result of six months spent trying out smoothie recipes. They asked customers to return their empty bottles in two 2 boxes, marked “yes” and “no” as an answer to the question “Shall we quit our jobs and start a smoothies business?”.

All returned bottles but three were in the “yes” can. And so they started.

(mehr …)